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Marketing strategies of Specialty Chemicals: An emerging economies perspective


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Category
Articles
Authors
Poonam Chauhan & Abhijit Surve
Publisher
Irjbm
Publishing Date
01-Mar-2015
volume
8
Issue
4
Pages
14-18

Specialty Chemical Market segment constitute high value and relatively low volume value added chemicals. These product form and input raw material for several finished product. It also includes fine chemicals, additive, specialty polymers, adhesives, sealants, pigments, paints & coatings. This segment represents niche among the overall chemical market. Robust growth in end user segments, government’s and industry’s focus towards manufacturing and value addition in emerging markets has led to global companies expanding their business in emerging markets to explore these untapped growth opportunities. The paper explores the strategies for marketing specialty chemicals adopted by multinational corporations. It also researches the challenge and opportunity for specialty chemicals in emerging economies.