Faculty

Dr. Satyendra Kumar Upadhyay

ASSISTANT PROFESSOR (S.G) at K J Somaiya Institute of Management

Faculty
  • Department:
    General Management (Entrepreneurship, Business Communication, Strategy)
  • Institute:
    K J Somaiya Institute of Management
  • Email Address:

    satyendra@somaiya.edu

  • Contact Details:

    Landline No. : 02267283252

    Extension No. : 3252

  • Office Address :

    21, 1st floor, SIMSR Building, K J Somaiya Institute of Management, Somaiya Vidyavihar University, Vidyavihar (E), Mumbai - 400077, Mumbai, India

  • Timings For Visitors:

    Mon - Fri : 2.00 pm to 3.00 pm

  • Curriculum Vitae
Curriculum Vitae

Dr. Satyendra is General Management faculty with two Ph.D. (from India and China) and MBA in Marketing from Mumbai University. He has more than 18 years of industry experience  in India and Abroad. His research interest lies in International Relations, internationalisation of education, India-China Relations, BRICS and Affiliate Marketing. Since 2007, he has been visiting professor to various management institutes in Mumbai and University of Mumbai (2016-20). He has joined as Assistant Professor (Sr. Scale) in K.J. Somaiya Institute of Management in March 2018. He teaches General Management Course, International Relations and Diplomacy and Mandarin to MBA students. Since 2019, he is Chairperson for Funded Research Projects and institute coordinator for Scheme for Promotion of Academic and Research Collaboration (SPARC). 

Dr. Satyendra is also Director of International Relations for Somaiya Vidyavihar University and responsible for Foreign University Tie-ups to facilitate International Students Exchange, Faculty Exchange, Overseas Immersion Program, Joint Research and Conference. He has contributed to collaborate with 20 reputed foreign universities in USA, Australia, UK, Italy, China, Belgium, South Africa, New Zeland, Argentina, Germany, France, Ireland.

Dr. Satyendra was awarded MHRD, Govt. of India Scholarship (International Cultural Exchange Program) for Ph.D. research (2000-04) and "The Pillar of Hindustanee Society" by Trans Asian Chamber of Commerce and Industry in 2015. He was featured in national and international news paper media and UTV, CCTV television for his contribution. 

M. Sc.,Sagar University, MP,1995

M. Phil.,Vikram University, Ujjain,1996

MBA (Marketing),Mumbai University,2016

Ph.D.,Barkatullah University, Bhopal,2002

Ph. D.,Xiamen University, P.R. China,2005

    Academic
  • MP Council of Science and Technology, Govt. of MP, Manager (DBT, Govt. of india - Mission Mode Project), September 1996 - October 1999
  • CIFE (ICAR), Govt. of india, Junior Research Fellow, October 1999 - August 2000
  • K J Somaiya institute of Management, Asst. Professor (Senior Scale), March 2018 - Present
  • Somaiya Vidyavihar, Director - international Relations, November 2016 - Present
    • Non Academic
  • Fwusow Group, Taiwan, Country Representative, August 2002 - January 2007
  • india-China Chamber of Commerce and industry, Deputy Director, May 2007 - January 2008
  • 3-infotech, JV Consultant (China Geography), April 2008 - May 2012
  • ESG, UK, Project Head (APAC), August 2012 - October 2016
  • PRINCIPLES OF MANAGEMENT
  • MANAGEMENT PROCESSES AND PRACTICES
  • international Relations, international Business, Transfer of Technology, SDGs, BRICS, india-China Relations, intelligent Healthcare
  • Marketing
  • Affiliate Marketing, india-China Joint Venture/Business Development, international Lobbying, internationalisation of Education

    No Information Available

  • "The Pillar of Hindustanee Society" by Trans Asian Chamber of Commerce and industry in 2015
  • MHRD, Govt. of india Scholarship for Ph.D. research (2000-04)

    No Information Available

Ram Kishen Y,Satyendra Upadhyay & Nelli Kozlova.(2021).PROSPECTS FOR ARTIFICIAL INTELLIGENCE IMPLEMENTATION TO DESIGN PERSONALIZED CUSTOMER ENGAGEMENT STRATEGIES.Journal of Legal, Ethical and Regulatory Issues (JLERI),24(6):18.https://www.abacademies.org/articles/prospects-for-artificial-intelligence-implementation-to-design-personalized-customer-engagement-strategies.pdf
Satyendra Upadhyay & Sanika Ranadive.Technology as a Tool in Trade Disputes: The Case of Huawei.15th SIMSR Global Marketing Conference,K J Somaiya Institute of Management, Mumbai,January23-24,2020.
Satyendra Upadhyay & Sanika Ranadive.Impact of the US-China trade dispute on global manufacturing and business diplomacy.Conference of the EuroMed Academy of Business 2020,K J Somaiya Institute of Management, Mumba, India,February05-07,2020.
Arvind Dorai,Sudarshan Sirsat,Lakshmikanth Hari & Satyendra Upadhyay.Digital Transformation at Regional Language Schools – A Study on State of Maharashtra (India).Conference Global Challenges of Digital Transformation of Markets (#GDTM-2020),Peter the Great St.Petersburg Polytechnic University, Russia,September24-25,2020.
Ramkishen Yelamanchili,Satyendra Upadhyay,Feba Jaimon ,Nelli Kozlova,Sawmini Suresh & Svetlana Bozhuk.Prospects for Artificial Intelligence (AI) Implementation to Design Personalized Customer Engagement Strategies.Conference Global Challenges of Digital Transformation of Markets (#GDTM-2020),Peter the Great St.Petersburg Polytechnic University, Russia,September24-25,2020.
Reena Mehta,Satyendra Upadhyay,Nelli Kozlova & Svetlana Bozhuk.Transforming Consumer Consumption Patterns in the Digital Age: Socially Conscious Consumption Behaviour towards a Zero Waste Lifestyle.Conference Global Challenges of Digital Transformation of Markets (#GDTM-2020),Peter the Great St.Petersburg Polytechnic University, Russia,September24-25,2020.
Satyendra Upadhyay & Sanika Randive.DEVELOPMENT OF SUSTAINABLE TOURISM AND ITS ECONOMIC IMPACT IN BRICS COUNTRIES.International Conference on Sustainable Development in Emerging Countries 2019,Yunnan University, China,July13-14,2019.
Satyendra Upadhyay,Sumeet Semwal,Abhidnya Naik & Hamid Khan.Consumer attitude towards online flash sales and its impact on e-tailing.10th SIMSR GLOBAL MARKETING CONFERENCE- Engagement Marketing,K J Somaiya Institute of Management Studies and Research, Mumbai, India,February23-24,2015.

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Marketing

A Study on Cultural Orientation and Development of Holistic Framework for the International Students in Mumbai Region

April 2019