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Faculty

Dr. Prerna Manik Mahindroo

ASSISTANT PROFESSOR (S.G) at K J Somaiya Institute of Management

Faculty
  • Department:
    Business Analytics
  • Institute:
    K J Somaiya Institute of Management
  • Location:
    Vidyavihar - Mumbai
  • Email Address:

    prernamahindroo@somaiya.edu

  • Contact Details:

    Landline No. : 02267283015

    Extension No. : 3015

  • Office Address :

    #28, First Floor, SIMSR Building Vidyanagar, Vidyavihar (East), Mumbai-400077

  • Timings For Visitors:

    Mon - Fri 10 AM to 3 PM

  • Curriculum Vitae
Curriculum Vitae

Dr Prerna Manik Mahindroo has been working as an Assistant Professor in the Business Analytics Area with K J Somaiya Institute of Management since 2014. She is a rank holder in Graduation (B.Sc. Honors Mathematics), Post-Graduation (M.Sc. Operational Research) and M.Phil. (Operational Research). She facilitates courses on Business Statistics, Basic and Advanced Business Research Methods, Operations Research, Social Media Analytics and Quantitative Methods.

 

She has a Doctorate Degree in Operational Research from the University of Delhi. She has publications in B and C-category journals (ABDC list) and has published over 20 research papers in international journals (listed in Scopus, UGC and Web of Science) or proceedings of international conferences. She also delivers courses on Research Methodology and Predictive Analytics for Somaiya Vidyavihar University PhD scholars. She is a recognized PhD Guide at Somaiya Vidyavihar University and also serves as the Associate Editor for the journal Business Perspectives and Research (BPR), Management Journal of K J Somaiya Institute of Management: a ‘C’ Category (ABDC list), UGC approved and Scopus Indexed biannual refereed journal. She is on a reviewer panel for various reputed research journals.

 

Dr Prerna has conducted several corporate training programs for INS Hamala, Mahindra and Mahindra, to name a few. To remain up-to-date and relevant in the ever-evolving field of Business Analytics, she continuously updates her skill set with new tools, languages and software like Tableau, R Studio, Python, JMP (SAS), SPSS, AMOS, MINITAB, MEGASTAT, MATLAB etc.

B.Sc. (H) Mathematics,S.G.T.B Khalsa College, University of Delhi,2007

M.Sc. (Operational Research),St. Stephen’s College, University of Delhi,2009

MPhil (Operational Research),Department of Operational Research, University of Delhi,2010

PhD (Operational Research),Department of Operational Research, University of Delhi,2015

    Academic
  • Chetana’s R.K. institute of Management Studies and Research, Assistant Professor, December 2012 - January 2013
  • KJSIMSR, Assistant Professor, February 2013 - Present
  • Department of Operational Research, University of Delhi, University Teacher Assistant (UTA, May 2010 - May 2012
    • Non Academic
  • BUSINESS RESEARCH
  • OPERATIONS RESEARCH
  • BUSINESS STATISTICS
  • Artificial intelligence
  • Optimization
  • Differential Evolution
  • Market Research

    No Information Available

  • Project Lead - forecasting Project for Godavari Biorefineries Ltd. From 22nd August 2022 to 1st December 2022.

  • Best Paper Award: Winner for the paper titled “Dynamic Promotional Resource Allocation for Multi-Products in a Segmented Market” by Manik, P., Gupta, A., and Jha, P.C., 5th international Conference of Management and Behavioural Sciences, organized by Society of Management and Behavioural Sciences, Haridwar, Uttarakhand, india, June 23-24, 2012.
  • Best Paper Award: Runners Up for the paper titled “Impact of Microfinance on Enhanced Wellbeing of Self-Help Group Women in Post-Covid Scenario” by Jain, R., Paranjpe, R., Mahindroo P. M. and Arekar, K., 2nd international Business Analytics Conference, organized K J Somaiya institute of Management, india, April 9, 2022.
  • Best Paper Award: Runners Up for the paper titled “Factors influencing Consumer Behavior Towards Quick Commerce Delivery Services” by Didwania, D., Agarwal, P., Mahindroo P. M. and Singhavi, C., 3rd international Business Analytics Conference, organized K J Somaiya institute of Management, india, March 23, 2023.
  • Best Paper Award: Winner for the paper titled “Demystifying Impact of Sustained Practice of Vipassana Mindfulness Meditation on Well-Being in Healthy Professionals” by Mahindroo, N. and Mahindroo P. M., 3rd international Business Analytics Conference, organized K J Somaiya institute of Management, india, March 23, 2023.

  • Various Courses at INS Hamla

  • Business Analytics for Senior Managers at Mahindra and Mahindra Ltd. (Auto Division), May 14, 2022.

  • FDP on Research Methods conducted at S.I.E.S College of Commerce and Economics on January 23, 2023.

Prerna Mahindroo.(2023).Factors Influencing Consumer Behavior Towards Quick Commerce Delivery Services.Analytics Everywhere: Unleash the Power of Data,1(0):352-363.
Prerna Mahindroo.(2023).Demystifying Impact of Sustained Practice of Vipassana Mindfulness Meditation on Well-Being in Healthy Professionals.Analytics Everywhere: Unleash the Power of Data,1(0):308-325.
Prerna Mahindroo.(2023).Generation Z and Brand Loyalty Towards Apparel Brands.Analytics Everywhere: Unleash the Power of Data,1(0):292-307.
Prerna Mahindroo.(2023).Developing Agile and Lean Strategies In Managing Vaccine Distribution.Future of Healthcare Strategies and Policies for Care-Delivery and Wellbeing,1(0):73-76.
Prerna Mahindroo.(2022).Impact of Microfinance on Enhanced Wellbeing of Self-Help Group Women in Post-COVID Scenario.2nd International Business Analytics Conference Proceedings,1(0):70-76.
Prerna Mahindroo.(2022).Impact of Microfinance on Enhanced Wellbeing of Self-Help Group Women in Post-COVID Scenario.Model Assisted Statistics and Applications,17(4):265-271.10.3233/MAS-220407
Prerna Mahindroo.(2021).Impact of Film Critics Influencer on the Factors Affecting Audience Decision Making.Future of Business Analytics: Trends in 2020 and Beyond,1(0):32-42.
Prerna Mahindroo.(2019).The Sharing Economy in India: Case of a Combined Bus and Auto-Rikshaw Transporation System.Supply Chain in the New Environment of Industry 4.0,1(0):50-52.
Prerna Mahindroo.(2018).Vehicle Route Optimization for ISKCON Food Program.Supply Chain for Industry 4.0,1(0):166-175.
Prerna Mahindroo.(2016).Quantitative Modeling of Box office Collections of New Bollywood Movies.Experiential Marketing,1(0):172-179.
Prerna Mahindroo.(2016).A Goal Programming Model for Selection and Scheduling of Advertisements on Online News Media.Asia-Pacific Journal of Operational Research,33(2):1650012 (1-41).https://doi.org/10.1142/S0217595916500123
Prerna Mahindroo.(2015).Optimal Pricing and Promotional Effort Control Policies for a New Product Growth in Segmented Market.Yugoslav Journal of Operations Research,25(1):73-91.10.2298/YJOR130217035J
Prerna Mahindroo.(2015).Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase Behavior.International Game Theory Review,17(2):1540021(1-21).https://doi.org/10.1142/S0219198915400216
Prerna Mahindroo.(2015).Quantitative Modeling in Supply Chain Management.Redefining Boundaries Supply Chain Perspectives,1(0):67-77.
Prerna Mahindroo.(2014).A Goal Programming Model for Advertisement Selection on Online News Media.Advances in Intelligent and Soft Computing,236(.):1401-1419.
Prerna Mahindroo.(2013).Optimal Production Policy for Multi-Product with Inventory-Level-Dependent Demand in Segmented Market.Yugoslav Journal of Operations Research,23(2):237-247.10.2298/YJOR130220023S
Prerna Mahindroo.(2013).Dynamic Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Line Incorporating Repeat Purchase Behavior.American Journal of Operations Research,3(3):350-362.10.4236/ajor.2013.33032
Prerna Mahindroo.(2013).Dynamic Promotional Allocation for Multi-Products in Segmented Market under First and Repeat Purchase Behaviour.International Journal of Advanced Intelligence Paradigms,5(1/2):83-102.10.1504/IJAIP.2013.054675
Prerna Mahindroo.(2013).Optimal Promotional Effort Control Policy for Segment Specific New Product Growth.Advances in Intelligent and Soft Computing,202(0):347-358.
Prerna Mahindroo.(2012).Dynamic Testing Resource Allocation of Modular Software System for SRGM Incorporating Testing Efficiency Using Differential Evolution.Advances in Intelligent and Soft Computing,130(0):1011-1023.
Prerna Mahindroo.(2012).Dynamic Promotional Resource Allocation for Multi-Products in a Segmented Market.Handbook of Management and Behavioural Science,7(0):585-602.
Prerna Mahindroo.(2012).Differential Evolution Approach to Promotional Effort Allocation in Segmented Market for Multi-Period Promotion Strategies in a Planning Horizon Incorporating Repeat Purchase.Advances in Intelligent and Soft Computing,131(0):913-924.
Prerna Mahindroo.(2011).Promotional Effort Allocation in Segmented Market Incorporating Multi-Period Promotion Strategies in a Planning Horizon.Proceedings of the National Conference on Mathematical and Statistical Modeling in Innovative Areas,1(0):32-41.
Prerna Mahindroo.(2011).Optimal Advertising and Pricing Policy for Two Generation Durable Product.Proceedings of the National Conference on Mathematical and Statistical Modeling in Innovative Areas,1(0):73-80.
Prerna Mahindroo.(2011).On the Development of Successive Release of Software Using Stochastic Differential Equation–A Theoretical Framework.Proceedings of the 5th National Conference on Computing For Nation Development,1(0):323-326.
Prerna Mahindroo.(2011).Optimal Advertisement Planning on Online News Media.Proceedings of International Congress on Productivity, Quality, Reliability, Optimization and Modelling,2(0):963-978.
Prerna Mahindroo.(2011).Optimal Advertisement Planning on Online News Media.Proceedings of International Congress on Productivity, Quality, Reliability, Optimization and Modelling,2(0):963-978.
Prerna Mahindroo.Analytics Everywhere: Unleash the Power of Data.3rd International Business Analytics Conference,K J Somaiya Institute of Management,March24-24,2023.
Prerna Mahindroo.2nd International Business Analytics Conference Proceedings.2nd International Business Analytics Conference,Online,April09-09,2022.
Prerna Mahindroo.Future of Business Analytics: Trends in 2020 and Beyond.1st International Business Analytics Conference,Online,March27-27,2021.
Prerna Mahindroo.Supply Chain for Industry 4.0.SIMSR Global Supply Chain Management Conference,K J Somaiya Institute of Management,December14-14,2018.
Prerna Mahindroo.Supply Chain Management 2020 – Ocean of Opportunities.SIMSR Global Supply Chain Management Conference,K J Somaiya Institute of Management,December09-09,2016.
Prerna Mahindroo.Redefining Boundaries Supply Chain Perspectives.SIMSR Global Supply Chain Management Conference,K J Somaiya Institute of Management,December11-11,2015.
Prerna Mahindroo.De-Risking the Supply Chain in Global Environment.SIMSR Global Supply Chain Management Conference,K J Somaiya Institute of Management,December04-04,2014.

No Information Available

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