Faculty

Dr. Brajesh Bolia

ASSOCIATE PROFESSOR at K J Somaiya Institute of Management

Faculty
  • Department:
    Marketing and International Business
  • Institute:
    K J Somaiya Institute of Management
  • Location:
    Vidyavihar - Mumbai
  • Email Address:

    brajeshbolia@somaiya.edu

  • Contact Details:

    Landline No. : NA

    Extension No. : NA

  • Office Address :

    NA

  • Timings For Visitors:

    NA

  • Curriculum Vitae

Prof (Dr.) Brajesh Bolia – Ph.D. @ NITIE, UGC-NET, MBA (Marketing), B.E. (Civil)

Prof Brajesh Bolia is an Associate Professor at K J Somaiya Institute of Management, Mumbai in the Department of Marketing & International Business teaching the courses - B2B Marketing, Sales & Distribution Management.

He is interested in the area of Sales and Customer Interface, Dissonance Buying Behavior, Consumer Psychology, Customer Centricity, Sales Process. He has completed his Ph.D. from NITIE, Mumbai. The area of his doctoral research is Cognitive Dissonance and its Marketing Implications among the customers of Financial Products.

Prof Bolia has worked with the corporate sector for over a decade with organizations A V Birla Group (Cement Marketing Div.), ICICI Bank (Home Loans Div.), BHW Home Finance Ltd & ICICI Prudential Life Insurance Co Ltd. He had been a hard-core sales professional and has worked his way from ground-level sales to the regional level sales management.

He has delivered over 200 hours of corporate training sessions (Customer Centricity, Sales Process and Marketing Dynamics) to over 2000 participants of various categories like Business Centre Heads, Branch Heads, Branch Managers, Senior Managers and Direct Recruits from various companies like Life Insurance Corporation (LIC), Owens Corning & Schaeffler India, National Insurance Co Ltd, GIC, ECGC, Participants of several Private General Insurance Companies.

Prof Bolia has been a key member of the team completing a funded Market Research Project for the launch of a new FMCG (Spices) brand in Mumbai (2018).

He has also served as a visiting faculty with IIM Trichy (AY 2017-18) for the course – Sales & Distribution Management & visiting faculty with NITIE (AY 2019-20 & AY 2011-12) for the course – Business to Business Marketing.

Ph.D.,NITIE,2018

    Academic

  • K J Somaiya institute of Management, Associate Professor, July 2019 - Present
  • Non Academic

  • Sales & Distribution Management
  • Marketing Management
  • Business Marketing
  • Sales & Customer interface
  • Business Marketing
  • Cognitive Dissonance & Marketing Implications
  • Market Research, Brand Perception & Sales forecast, Sales Team Management
  • prof Bolia Has Been A Key Member of The Team Completing A Funded Market Research Project for Launch of A New Fmcg (spices) Brand in Mumbai (2018)

  • prof Bolia Has Delivered Over 125 Hours of Training Sessions To Over 900 Participants of Various Categories Like Business Centre Heads, Branch Heads, Branch Managers, Senior Managers and Direct Recruits From Various Companies Like National insurance Co Ltd, Gic, Ecgc, Participants of Several Private General insurance Companies, Owens Corning, Konkan Railway & Schaeffler india.