Conference
18th SIMSR Global Marketing Conference
Start Date
9th February 2023
End Date
10th February 2023
Time
09 : 00 AM
Event Type
Conference
Audience Type
Academicians, B-School Students, Corporate Managers, Faculty, Researchers
Location
Vidyavihar - Mumbai
Institution(s)
K J Somaiya Institute of Management
Event Details
18th SIMSR Global Marketing Conference
on
"Marketing and Digitization: Delivering value in new age"
In order to stay ahead of competitors, digitization and the use of modern communication tools in marketing have become a necessity. Digitization offers several benefits like making the cost of marketing and advertising more affordable, the outcomes of digitization are measurable, and enabling precise targeting in less time. Social media marketing, Google advertising, and Facebook (now Meta) are powerful tools that are transforming the domain of marketing and adding value in the new age. Digital marketing leads to quick customer feedback, direct communication with current and prospective clients, and quick planning and action. Digitization in marketing helps build a great push-up impression and enhances brand recall, recognition, and purchase decision-making. In this era of intelligent marketing, digitization helps in transforming simple businesses into highly intelligent businesses and in building robust marketing strategies. Digitization has created an eco-system for Marketing 4.0 resulting in personalization and enhanced P2P (person to person) & C2C (customer to customer), innovative business models.
Conference Mode:-Hybrid
Conference Brochure:-Click here
Subscribe to Media List
There is always something exciting happening at Somaiya, subscribe with us
Related Events
Mar
Conference
K J Somaiya Institute of Management
Mar
Conference
K J Somaiya Institute of Management
9th Annual CEPAR International Conference
Conference
Feb
Conference
K J Somaiya Institute of Management