Mba (part time) - marketing management

MBA (Part Time) - Marketing Management programme aims at professionals who are already working in the field of marketing management, as well as those who see their careers developing in this direction to be successful in the field of marketing and its’ allied industries by providing them with state-of-the-art facilities and latest in trend curriculum. It comprehensively focuses on providing students with the sound knowledge in all the three aspects of industry requirements namely; strong conceptual learning, technical insights and application design and development. The subject board of marketing comprising of experts from industry as well as academics meets twice in a year to revamp the curriculum. The courses from Marketing comprises of Marketing Management, Sales Management, Marketing Research & Analytics, Product & Brand Management, Consumer and Organizational Behavior, Services Marketing, Customer Relationship Management, Integrated Marketing Communications along with the in-demand skills like Business Communication, Digital Marketing, Media Planning, Creativity & Innovation Management as well as Retail management. This programme enables you to attain a 360-degree practical knowledge and experience in various functions of Marketing Management. Apart from the core courses; students are given option to choose from some electives which are aligned to their interests and are also encouraged to take some value-added courses. The new and contemporary courses such as Digital Marketing, Shopper Experience Management, and Marketing of IT Services etc. are being introduced in this MBA (Part Time) - Marketing Management. It helps students to rethink their career options into upcoming fields like Digital Marketing, Media Planning Management, Event Management, Creative Management, Business Development, Sales, Brand Management, Social Media Specialist, Market research, Digital Media Strategist, Content marketing, Business to business tech sales etc. The institute facilitates a full project for the students during the fifth-semester. The institute invites the experts from industry as well as academics to take sessions on emerging trends in marketing.

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