MBA (Part Time) - Marketing Management( MBA-MM ) | MBA(PT) - MM

MBA (Part Time) - Marketing Management programme aims at professionals who are already working in the field of marketing management, as well as those who see their careers developing in this direction to be successful in the field of marketing and its’ allied industries by providing them with state-of-the-art facilities and latest in trend curriculum. It comprehensively focuses on providing students with the sound knowledge in all the three aspects of industry requirements namely; strong conceptual learning, technical insights and application design and development. The subject board of marketing comprising of experts from industry as well as academics meets twice in a year to revamp the curriculum. The courses from Marketing comprises of Marketing Management, Sales Management, Marketing Research & Analytics, Product & Brand Management, Consumer and Organizational Behavior, Services Marketing, Customer Relationship Management, Integrated Marketing Communications along with the in-demand skills like Business Communication, Digital Marketing, Media Planning, Creativity & Innovation Management as well as Retail management. This programme enables you to attain a 360-degree practical knowledge and experience in various functions of Marketing Management. Apart from the core courses; students are given option to choose from some electives which are aligned to their interests and are also encouraged to take some value-added courses. The new and contemporary courses such as Digital Marketing, Shopper Experience Management, and Marketing of IT Services etc. are being introduced in this MBA (Part Time) - Marketing Management. It helps students to rethink their career options into upcoming fields like Digital Marketing, Media Planning Management, Event Management, Creative Management, Business Development, Sales, Brand Management, Social Media Specialist, Market research, Digital Media Strategist, Content marketing, Business to business tech sales etc. The institute facilitates a full project for the students during the fifth-semester. The institute invites the experts from industry as well as academics to take sessions on emerging trends in marketing.

 
 
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Key Information

The world today is rapidly changing with marketing. It has changed the dynamics of everything, from small businesses to the big businesses. Marketing has changed the economy as a whole. MBA (Part Time) - Marketing Management at K. J. Somaiya Institute of Management is comprehensive of 360 degree marketing spectrum and strategies. It covers both, the traditional as well as modern side of marketing. Various conferences, seminars and other extracurricular activities are organized for the students to gain practical knowledge of the industry and experiment their innovative ideas and new strategies. MBA (Part Time) - Marketing Management programme is aimed at building successful business professionals and leaders of tomorrow. The curriculum is aimed to bring about the growth of the students through experiential and practical learnings.

  • Beyond Academics

    Some of crucial learning happens outside the classrooms, the students of MCA conceived, strategize, plan and execute “an-inter-collegiate techno-management event – ICON” every year.

  • Value-Added Courses

    Apart from the syllabus-oriented courses, on suggestion from the members of the faculty and students and to keep pace with the industry-requirements, the institute conduct many value-added courses (non-credit) in the form of workshops and guest sessions.

  • Learning beyond borders

    Focus on developing multilingual skills by including foreign language in syllabus.

  • Professional Chapters

    The members of the faculty and the students are encouraged to collaborate with professional bodies such as IEEE, CSI and NPTEL

  • SIMSR Global Marketing Conference (SGMC)

    SGMC provides unique opportunity to the students of MMM to showcase their research and project works. The selected papers get published in the journal. Many Students from the MMM batch have participated in the research publications and presentations.

  • Knowledge Resource

    With over 50% of the faculty having Ph.D the institute has one of the best team to impart technical and management knowledge to the students. They upgrade themselves by participating in several conferences, seminars, workshops and career-enhancement courses.

First Year

Trim I

  • Financial and Cost Accounting
  • IT for Management
  • Marketing Management I
  • Organisational Behaviour
  • Managerial Communication

Trim II

  • Legal Aspects of Business
  • Marketing Management II
  • Principles of Management
  • Quantitative Methods in Business

Trim III

  • Brand Management
  • Production and Productivity Management
  • Managerial Economics
  • Human Resource Management
  • Personnel Law

 

  • Business Environment
  • Brand Management
  • Consumer Behaviour
  • Services Marketing
  • Retail Management

 

  • Integrated Marketing Communication
  • Marketing Strategy
  • Marketing Research
  • B2B Marketing
  • Digital Marketing

 

  • A – Marketing Finance (Half Credit)
  • B – Shopper Experience Management (Half Credit)
  • International Marketing
  • A – Rural Marketing (Half Credit)
  • B – Social Marketing (Half Credit)
  • A – Sales Management (Half Credit)
  • B – Distribution Management (Half Credit)
  • Project in Marketing

 

  • Strategic Management
  • Entreprenueriship Management
  • A. Business and Personal Ethics
  • B. Corporate Governance
  • A. CRM and E-CRM
  • B. Marketing of Financial Services
  • Select Any 2
  • A. Diversity and Inclusion
  • B. Marketing of IT Services
  • C. Luxury Marketing