Master of Business Administration

Minor in Retail Management | MBA - Minor in RM

Retail Management is a super specialization under Marketing domain. Retail sector is one of the largest contributors in the global economy as well as employment generation. Retailers deal in both products and services. Without retailing all the sales and marketing strategies would be incomplete and ineffective.

This minor specialization is introduced with an objective to provide ideal opportunity to the students who aim to make a career in the fastest growing and fiercely competitive retail sector. It also acts as a booster to the students who want to become a successful Sales or Marketing professional.

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Key Information

Pedagogy

  • Case Study method
  • Individual assignments & Live projects
  • Group projects
  • Interaction with industry professionals
  • Preparing students to participate in research conferences
  • Preparing students to participate in various B-schools’ competitions
  • Encouraging students to participate in various events
  • Experiential learning opportunities
  • Guest speakers & Field visits

Differentiators

The Retail Management specialization is aimed to equip the students with profound knowledge of the retail sector and its functioning. This enables the students to make key business decisions and solve real world problems not only in the highly flourishing retail sector but also in marketing and sales domain.

Important Courses

  • Brand and Private Label Management
  • Customer Relationship Management
  • Facility and Mall Management
  • Food Retailing
  • Lifestyle and Fashion Retailing
  • Retail Finance and Analytics
  • Retailing of Services
  • Rural Retailing
  • Sourcing and Category Management
  • Store Operations
  • Retail Management and Strategy (Includes – Visual Merchandising, Franchising, E-Retailing, Global Retailing)

Credit Requirements

The Retail Management minor specialization has a total of 600 marks. If we give one credit for 10 hours of teaching (UGC guidelines), the total credit for Minor is 18.