Master of Business Administration

Minor in Marketing | MBA - Minor in Marketing

Marketing Guru Philip Kotler published his first book on Marketing Management in 1967 and at the age of 90 years, continues to write on the subject of Marketing. His latest book published in 2021 is H2H Marketing : The Genesis of Human-to-Human Marketing. In an era where customer journeys have been completely redefined by technology, Prof Philip Kotler writes about the importance of human-to-human connect, bringing back the marketing function to a full cycle.

The marketing department at K J Somaiya Institute of Management endeavors to capture and disseminate the traditional and contemporary challenges facing the marketing function lucidly through its bouquet of subjects in the marketing area and use of pedagogy involving case studies, live projects, experiential learning opportunities, technology based tools, interaction with industry stalwarts, field visits, preparing students for competitions and so on.

These inputs will prepare the student of marketing for a full fledged career in marketing from their day 1 in the corporate world. Our alumni from the marketing department occupy prestigious positions in the field of marketing in leading companies and many of them are successful entrepreneurs.

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Key Information

Pedagogy

  • Intense participative discussion in the class.
  • Presentation on the topics covered under the course.
  • Case Study method of teaching.
  • Experiential learning by field visit.
  • Workshops by Foreign faculty.
  • Encouraging students to participate in various national and international competitions.
  • Encouraging students to write papers in Finance conferences.
  • Guest sessions by Industry experts.
  • Live projects & Concurrent project.

Differentiators

Students opting for Marketing as Minor will be exposed to holistic marketing approach with contemporary outlook, relevant content and engaging pedagogy, thereby ensuring they are able to evaluate and execute marketing situations thoroughly, apply relevant any appropriate marketing tools and provide innovative and creative solutions in the Marketing domain.

Important Courses

  • Advance Marketing Strategy
  • B2B Marketing
  • Digital & Social Media Marketing
  • Integrated Marketing Communications
  • Marketing Research
  • Mark-Tech
  • Sales & Distribution Management
  • Services Marketing
  • Strategic Brand Management

Credit Requirements

The Marketing minor specialization has a total of 600 marks. If we give one credit for 10 hours of teaching (UGC guidelines), the total credits for Minor are 18.