Master of Business Administration

Minor in Integrated Marketing Communication | MBA - Minor in IMC

One of the fastest growing sectors of the Indian Economy-Media & Entertainment. India is an important part of the Global Village- All the Media and Communication conglomerates have an India Focus- Viacom, IPG, WPP, Publicis, Star Network. Strategic Marketing Communications is a crucial component of every industry. Skilled talent is the need of this industry.

show more... show less...

Key Information


  • Intense participative discussion in the class.
  • Presentation on the topics covered under the course.
  • Case Study method of teaching.
  • Experiential learning by field visit.
  • Workshops by Foreign faculty.
  • Encouraging students to participate in various National and International competitions.
  • Encouraging students to write papers in Marketing and Advertising.
  • Guest sessions by industry experts.
  • Live projects & Concurrent project.

Important Courses

  • Account and Brand Planning
  • Agency Structure, Management and Campaign Logistics
  • Celebrity & Sports Marketing
  • Communication Analytics & Campaign Research
  • Cross-Cultural Aspects of Communications
  • Media Planning, Buying & Programming
  • Public Relations and Corporate Communications

Credit Requirements

The Integrated Marketing Communication minor specialization has a total of 600 marks. If we give one credit for 10 hours of teaching (UGC guidelines), the total credits for Minor are 18.


The Integrated Marketing Communications (IMC) specialization is a front end super specialization in the area of Marketing. The IMC is the last mile in the marketing value chain function. The function and strategies formulated under IMC help companies to reach out to consumers at various physical and digital touchpoints. Whereas marketing is a holistic function involving sales, distribution, consumer behavior, segmentation, targeting , positioning etc.