MBA-Sports Management ( MBA-SM ).

‘Make your Passion your Profession’

The modern sports industry is worth billions of dollars and creates employment for millions of people. As the sports industry has become more professional, the need for effective sports management has grown. Sports management focuses a lot on how to improve the industry and how to maximise profits and success of sporting organisations.

MBA Sports Management is jointly conducted by K J Somaiya Institute of Management and Somaiya Sports Academy.

Located in the heart of Mumbai, our campus offers World-class sports facilities within the campus managed by Somaiya Sports Academy (SSA). SSA hosts a multitude of sporting events giving unique experiential learning opportunities that complements students' academic learning to ensure graduates are well-placed to thrive in the sport industry across the globe.

 

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Key Information

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About

MBA Sports Management syllabus is designed and structured with the aim of educating the students in a pattern that brings together the basics of business administration along with a niche specialization in sports management. A blend of classroom with on field experiential learning, the course brings a unique learning experience in all four semesters to enrich student's skills in real time.

Program Outcomes

Students will be armed with the awareness and knowledge relevant for the challenges in the diverse verticals in the sports industry.

Students will display industry ready skills critical to and applied in the vibrant sports industry verticals.

Students understanding of the sports industry and the microenvironment in the sports management profession will enable them to effectively lead in different stakeholder groups.

Learn

Learn from the experienced faculties and industry experts, the nuances of management and real time insights of the current trends in the sporting industry through lectures, case studies, focus group studies, project work and tutorials.

Master Class Series: A series of instructional and interactive sessions led by an expert or master in a particular field

 

Industry Expert Brief Profile Key Topic
Mr. James Michael Lafferty Olympic Coach/Award Winning Journalist/CEO Fine Hygienic Holding Success Mantras from field of Sports to Business
Ms. Nidja Santos University of Lisbon, Brazil Sports Diplomacy
Mr. Charu Sharma Co-Founder, Pro-Kabaddi League Pursuing your passion to make it a profession
Mr. Vishal Jhunjhunwala Partner, Square Consulting How Brands Use Sport to build an emotional connect
Mr. Venkatraman Pichumani Founder, YouTooCanRun Introduction to Project Management for Sporting Events
Prof. Meena Barot
Programme Director
K J Somaiya Institute of Management
Prof. Vandana Tripathi
Assistant professor
K J Somaiya Institute of Management
Prof. Anita Navik
Prof. Elizaveta Zhuk
Prof. Gaurav Karrir
Senior Consultant / Visiting Faculty
Prof. Lauren Johnson
Prof. Vaishali Padake
Assistant professor
K J Somaiya Institute of Management
Prof. Anjali Chopra
Associate professor
K J Somaiya Institute of Management
Prof. Tarun Abhichandani
Adjunct faculty
K J Somaiya Institute of Management
Prof. Siddharth Deshmukh
Dr. Amol Patil

Act

Action (experiential) learning involves industry visits, event volunteering, winter and summer internships and online/offline live projects related activities. This includes:

In-Campus Immersion: with Somaiya Sports Academy(SSA) as part of core committees for organizing various events hosted by SSA

Off-Campus Immersion: with various sporting organizations across different verticals

 

Action Learning Initiatives at a Glance:

 

Strike

Strike at the best of the career opportunities in the Sports Business Industry which is increasingly getting highly specialized and focused. The opportunities exist as;

  • Sports Marketing (Brand Managers, PR Managers)
  • Sports Operations (Venue Management, Game Day Operations, Hospitality)
  • Sports Analytics
  • Sports Digital Media Marketing
  • Sports Merchandising Manager
  • Sports Broadcasting

Industry Collaboration

MOU signed with Fast & Up:

K J Somaiya Institute of Management and the parent company of Fast and Up (fastandup_india), Aeronutrix, have signed a MoU to facilitate exchange of knowledge and experiential learning to students

K J Somaiya Institute of Management and the parent company of Fast and Up (fastandup_india), Aeronutrix, have signed a MoU to facilitate exchange of knowledge and experiential learning to students

In addition to these, Aeronutrix will also be the Learning Partner for the MBA Sports Management program jointly offered by K J Somaiya Institute of Management and Somaiya Sports Academy (somaiyasportsacademy).

Both the institutes believe these initiatives will allow MBA Sports Management students to have hands-on experience through this partnership.

MOU signed with Mobile First

K J Somaiya Institute of Management and the MobileFirst Applications Pvt Ltd, have signed a MoU to facilitate exchange of knowledge and experiential learning to students.

'SportsFirst' (brand under MobileFirst) is a leading SportsTech development studio for creating digital solutions for sports companies, teams, and startups worldwide.Their major market is US and Europe where they are providing tech solutions to clients who work with sports organizations like NFL, NHL, MLB, NCAA, and ICC Cricket,

The MoU outlines several areas of cooperation between them, including to develop joint research projects, case studies, knowledge sharing sessions, experiential learning opportunities, capstone projects, summer internships and live projects for students.

Both the institutes believe these initiatives will allow MBA Sports Management students to have hands-on experience through this partnership.

Curriculum

 
 
Semester 1 Semester 2
Business Communication Sports Marketing and Sponsorship Management
Human Behaviour and HR Practices in Sports Management Applied Sports Marketing Research
Introduction to Sports and Sports Industry Financial Management in Sports
Management Accounting in Sports Sports Economics
Statistics in Sports Management Sports Ventures, Innovation and CSR
Strategic Management Sports Project Management
Sports Operations & Supply Chain Management Sports Analytics Management
Legal and Ethics in Sports Management Technology in Sports
Sports Development and Governance (Domestic & International) Sports Events and Facilities Management
Action Learning (Sept, Oct, Nov, Dec - TOSS) Summer Internships
Semester 3 Semester 4
Integrated Marketing Communications in Sports Management Sports Psychology
Celebrity Marketing and Reputation Management Sports Equipment Management
Public Relations and Sports Journalism Sports Destination & Tourism
Strategic Brand Management in Sports Grassroots Sports Development
Sports Media Management Sports Science
Sports Licensing and Merchandising E-Sports Online Course - Coursera
E-Sports Online Course - Coursera (Four Modules) Master's Thesis*
Action Learning (Sept, Oct, Nov, Dec - TOSS/Internal SSA Events Winter Internship (Nov – Jan)

Student Testimonials

Students Sports Achievements

KJSIM MBA SM places significant emphasis on academic pursuits and personal passion for sport. There have been consistent sporting achievements accomplished by KJSIM students during their program. Some of the major achievements includes

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