MBA-Sports Management ( MBA-SM )

Sports Management | MBA-SM(FT)

The fast-growing sports sector consisting of Athlete/Talent (also Rights & Licensing) Management, Sports Marketing/Sponsorship, Sports Tourism, Sports Digital Solutions, e-Sports, Sports Venue Operations and Management, Sports Analytics, is very diversified today and holds great potential for career opportunities.

K J Somaiya Institute of Management and Somaiya Sports Academy with world-class sports facilities for on-ground experiential learning opportunities and international immersion opportunities, readies students to become industry professionals in the multi-billion dollar global industry that is propelled by enormous consumer demand.

show more... show less...

Key Information


MBA programme in Sports Management brings to students the latest courses in the area of Sports Management to develop professionally trained and industry-ready managers for sports and sports-related sectors. The programme imbibes the latest cutting-edge courses relevant to sports management such as technology in sports, sports analytics, design and management of information systems in sports, etc. The programme is in a collaborative tie-up with Somaiya Sports Academy and will ensure the classroom learnings will get translated into practical application on-ground and in the marketplace. The off-campus immersion programmes such as involvement of the students in one or more innovative and sports area such as extreme sports, including action-learning in large-formatted sports platforms will be an added feature. Masterclasses will be facilitated by doyens and experts from the sports management industry.


  • Overarching Sports Management Programme

    The programme covers current and future areas of opportunity to the students to deliver courses that will make the students future ready managers in sports and allied sectors.

  • Make Your Passion Your Profession

    Professional achievement orientation can get a jumpstart when you infuse your innate passion into your career-building. If your passion is your workplace, you will never work a single day in your life!

  • Kick-Start The Manager In You

    MBA-SM accords excellent classroom learning with practical and seat-of-the-pants orientation through experiential learning. Thus, building sports managers with an active inclination towards hands-on operational application.

  • Spectacular Opportunities Await You

    MBA-SM is crafted on the basis of the future orientation of sports and entertainment industries. The programme imbibes into budding sports management professionals, the movement of sports and sportstainment expected to evolve in the future such as e-sports, sports analytics and focused & specialized technology as related to specific areas of sports.

  • Grab A Piece Of The Global Opportunities Today

    Globally, sports is a multi-billion dollar industry growing significantly, the largest being the USA and Europe, while Asia-Pacific shows great potential in growth of sports and sportstainment. Thus giving opportunities to the qualified and skilled sports managers to grab a part of this ever growing global pie.

Career Opportunities

  • Job opportunities across Digital Marketing agencies, Sports Analytics, Business Development for Sports sponsorship, Event Management, Sports Marketing Specialists, Sports Media companies (Broadcast and Digital), Sports Sponsorship Management, Licencing Sports Property, etc.
  • Managing Sports Brands, Clubs and Sports -related Properties
  • Sports Products/ Merchandize Retailing
  • Managing Health and Fitness Chains
  • Health and Fitness Apps
  • Sports Medicine and Nutrition
  • Event Management Companies
  • Sports Leagues
  • Sports and Leisure Clubs
  • Sports Media Management
  • Sports Journalism


Advanced Sports Marketing Integrated Marketing Communications in Sports Management Sports Merchandize Manufacturing and Marketing
Applied Sports Marketing Research Managing Sports Media and Broadcasting Strategic Brand Management in Sports
Celebrity Marketing and Reputation Management Marketing Management Media Management in Sports
Digital and Social Media Marketing Public Relations and Sports Journalism  
Coaching and Training in Sports Negotiations in Sports Management Sponsorship and Mega Sports Events Management
Government Policy Framework to understand Sports Management PPP Model for upkeep of Sports Facilities Sports Medicine
Grassroots Sports Development Psychology and Sports Behaviour Sports Physiotherapy
Licencing of Sports Property Sociology in Sports Sports Tourism Management
Multicultural Management in Sports    
Business Communication International Business Operations and Supply Chain Management in Sports
Business Research I International Sports Management Sports and Organizational Behaviour
Business Research II Introduction to Sports Industry Sports Economics
Entrepreneurship Management IT in Management Sports Facilities, Security Planning and Management
Ethics and Law in Sports Management Macro Economics related to Sports Sports Project Management
Financial Management in Sports Management Accounting in Sports Statistics in Sports Management
Human Resources Management in Sports Management of Sports Leagues and Teams  
Design and Management of Information Systems in Sports Sports Analytics Management Technology & Sports Equipment Management
Leadership in Sports Management Strategic Management  


Graduates in any discipline with aggregate 50% marks from any UGC approved college & recognized University. Fresh graduates may also apply. Aspirants must have appeared for any one of CAT 2022/ XAT 2023 /CMAT 2023 / NMAT 2022 (Only 1st attempt will be considered) & GMAT score valid from Jan 2020 till 18th Jan 2023. Shortlisting for CA/PI of this programme is profile-based. A Statement of Purpose specifying the aspirant’s reason why(s) of doing this programme is a MUST for being considered.