Marketing

MBA-Part Time Management Programme | MBA-PT

India is an important part of the Global Village- All the Marketing, Media and Communication conglomerates have an India Focus and help align with overall business objectives to communicate to internal and external stakeholders. Skilled talent is the need of this function of management. The marketing specialization engages various techniques, designed to equip students to take on leadership roles in an increasingly complex and dynamic global and marketing scenario. The objectives of the three-year MBA-Part Time Management Programme are:

  • To enhance managerial and leadership capabilities of students, promote innovative mind-set, entrepreneurial zeal, and understanding of the Marktech, ecological & economic environment.
  • To build student competencies, improve marketing and communication skills and enhance marketing knowledge to take their organizations to the next level.
  • To gain critical input in areas like market analysis, integrated marketing communications, digital marketing, brand management, consumer behaviour, competitor analysis and other important areas of marketing.

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Pedagogy

The pedagogy will be a mix of lecture delivered with PPTs and Discussion on major concepts related to the topic. Suitable cases from International and Indian scenario will be discussed to reinforce learning.

Important Courses

  • Consumer behaviour
  • Strategic Brand Management
  • Integrated Marketing Communications
  • Advance Marketing Strategy
  • Services Marketing
  • Retail Management
  • Digital and Social Media Marketing
  • B2B Marketing

Credit Requirements

The total credits required for the completion of this degree are 144 and the total marks are out of 4800 for three years.

Career Opportunities

The program is designed for working executives to go ahead in their career. It offers career opportunities in the following areas
  • Television
  • Print
  • Digital Advertising
  • OOH
  • FMCG
  • Consumer durables,
  • Retail
  • Marketing Consultancy firms
  • Event management companies
  • Sports Management