Master of Business Administration

Integrated Marketing Communication | MBA-IMC(FT)

K. J. Somaiya Institute of Management is touted to be one of the best college for MBA communications in the world. This international rank is maintained due to the quality and syllabus of the course. The course provides a strong foundation to the students for their career in media. It is designed especially for students to explore their career in the huge field of communications management. MBA in communications seems difficult but it is simplified with updated industry knowledge in our course. The course is carefully tailored made for students to gain hands-on as well as traditional knowledge of the media to strengthen their ethics and foundation. 

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Key Information

There are many colleges for mass communication courses in India but K. J. Somaiya’s Institute of Management sets the standard apart with its syllabus which is in-sync with the latest development in the communication industry. The syllabus focuses on imbibing community and communication outreach, practising creative thinking and ethics of communication management. They are encouraged to think out-of-the box and to take on challenges which are faced in the industry often with a knack to solve them effectively. They are needed to think on their feet and tackle every issue which prepares them for their careers in this ever-changing industry of communication.

  • Integrated Marketing and Communication is the Future!

    Integrated Marketing Communication is the new sphere that has burgeoned to become the one and all entity for companies when it comes to their brands. MBA-IMC put forward the best that IMC has got to build your career upon.

  • Boom-Box for versatile heads!

    The course fosters and nurtures the creative part of the mind and thus making out of the box thinkers completely liberal to express out their ideas

  • Nurturing the Manager in You!

    The course develops the planning and the execution quotient and explains the necessity of brand messages that create customer relationships

  • Honing the Strategist in You!

    It helps marketers to be thoughtful in creating strategies to synergize the effectiveness of traditional as well as modern mediums of marketing and promotion of goods, services and events

  • Let’s be masters of all trades!

    The best thing about the course is that it leaves no stone unturned when it comes to any residing sphere of marketing be it sports, luxury, movies, celebrity, etc

First Year

Trimester 1

  • Business Communication
  • Business Perspectives in the Global Context
  • Business Statistics
  • IT for Management
  • Leadership & Organizational Behaviour
  • Management Accounting
  • Managerial Economics
  • Marketing Management –I

Trimester 2

  • Business Research-I
  • Design and Management of Information System
  • Financial Management
  • Logistics and Supply Chain Management
  • Human Resources Management
  • Marketing Management-II
  • International Business
  • Legal & Ethical Aspects of Communication
  • Macro- Economics
  • Design Thinking (Workshops)*
  • Digital Project Management(Workshops)*

Trimester 3

  • Business Research –II
  • Consumer Behaviour
  • Digital and Social Media Marketing
  • Integrated Marketing Communications
  • Introduction to Media and Media Analytics
  • Logistics and Supply Chain Management
  • Market Research
  • Strategic Management
  • Creative Writing and Appreciation of Creative

Trimester 4

  • Agency Structure, Management and Campaign Logistics
  • Celebrity & Sports Marketing
  • B2B Marketing, Sales and Distribution
  • Media Planning & Buying
  • Public Relations and Corporate Communications
  • Retail Marketing i/c Shoppers’ Experience Management
  • Rural Marketing and Communications
  • Strategic Brand Management
  • Story Telling in Brand Building (Workshops)*

Trimester 5

  • Advanced Marketing Strategy
  • Cross Cultural Aspects of Communications
  • Communication Analytics & Campaign Research
  • Customer Experience Management and CRM
  • Media Programming
  • Services Marketing

Trimester 6

  • Business Policy
  • Marketing Analytics and Insight mining
  • Leadership Lab
  • Project Management
  • Account and Brand Planning
  • Event Management
  • Luxury Marketing

Aspirants  will be shortlisted for the selection process  if they clear the cut-off of either CAT 2020/ XAT 2021 /CMAT 2021 /NMAT(Nov 2020 -10th Feb 2021) & GMAT score valid from Jan 2018 till 10th Feb 2021.

The result of every aspirant will be declared based on aspirants Profile + performance in the GD and PI. The candidates can then again choose a programme based on their preference and result. The institute will allocate seats in programme based on result, seat availability and also allot waitlist number for other choices of the aspirant.

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