POST GRADUATE DIPLOMA IN MANAGEMENT- COMMUNICATIONS

PGDM-COMM

COMMUNICATIONS

SIMSR

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The goal of this programme is to familiarize the participants with the importance of integrated Marketing Communications in building strong brands and to acquaint the students on the emerging and contemporary aspects of 360 degrees Integrated Marketing Communications. Also, to acquaint the students with new methods of understanding and analyzing markets which would enable better planning, execution and monitoring Brand and Corporate Communication and impart current knowledge relating to emerging trends in brand related marketing communications globally and in urban & rural India. The programme endeavours to enable the participants to design, develop, execute and assess the impact of 360 degrees Integrated Marketing Communications programs and campaigns to launch, build, maintain and rejuvenate brands.

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