Consumer Decision making
Emotions in Marketing
Brands & Consumers
Online Consumer Behaviour
Customer Centricity
Marketing to Rural Consumers
Advertising & its impact on Consumer behaviour
Customer Relationship Management
Role of Integrated marketing Communications in Consumer Marketing
Publication
Feature
The centre organises research conference SIMSR Global Marketing Conference to promulgate knowledge in the area of marketing. In the last three years SGMC has enthused participation from Netherlands, Bangladesh, Nepal and Kenya.
Objective: Workshop Titled, “Cutting Edge Marketing Based On Service Quality Foundation,” Was Conducted By Prof A Parasuraman - Guru Of Services Marketing, James W. Mclamore Chair In Marketing, Professor In Marketing, And University Of Miami. He Is The Author Of Servqual Model was conducted in 2017.
The Workshop in this Conference was conducted by Dr. Udo Wagner, Professor of Marketing, and University of Vienna, Austria on the topic, “Marketing Engineering with special emphasis on applications of Econometrics in Marketing” was conducted in 2018.