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Introduction

 
  • The Centre of Excellence for Consumer and Market Studies in Emerging Economies was established in the year 2012 by the Marketing Area, SIMSR.
  • The Centre aims to promote research in Consumer Studies in Emerging Economies and allied areas.
  • The Centre envisages collaborating with the Industry and promoting research in contemporary areas.
  • The Centre is sponsored by SIMSR.

 

objectives

The Centre was set up primarily for creating awareness regarding the ongoing studies in the emerging economies within the consumer landscape. It therefore seeks to transform and build capabilities for research in the area. It further aims to disseminate knowledge regarding the same to the students and the citizens at large thereby contributing meaningfully towards the achievements of SIMSR’s vision.

 

Research Area

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 Consumer Decision making

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 Emotions in Marketing

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 Brands & Consumers

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 Online Consumer Behaviour

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 Customer Centricity

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 Marketing to Rural Consumers

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 Advertising & its impact on Consumer behaviour

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 Customer Relationship Management

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 Role of Integrated marketing Communications in Consumer Marketing

Publication

The SGMC Conference brings out Conference proceedings with an ISBN Number every year, a copy of which is given to every participant/ author at the Conference.

Selected best papers from the 12th SGMC were published in a special issue of the Journal of South Asian Journal of Management published by AMDISA as October – December Issue, 2017.

Selected best papers from 13th SGMC will be published in some of the partnering journals.

Feature

We also plan to collaborate in for research in the near future with institutions of repute.