Centre of Excellence For Consumer and Market Studies in Emerging Economies

CONSUMER & MARKET STUDIES IN EMERGING ECONOMIES

Introduction

The Centre of Excellence for Consumer and Market Studies in Emerging Economies was established in the year 2012 by the Marketing Area, SIMSR.
The Centre aims to promote research in Consumer Studies in Emerging Economies and allied areas.
The Centre envisages collaborating with the Industry and promoting research in contemporary areas.
The Centre is sponsored by SIMSR.

Objectives

The Centre was set up primarily for creating awareness regarding the ongoing studies in the emerging economies within the consumer landscape.
It therefore seeks to transform and build capabilities for research in the area.
It further aims to disseminate knowledge regarding the same to the students and the citizens at large thereby contributing meaningfully towards the achievements of SIMSR’s vision.

Research Area

Consumer Decision making
Emotions in Marketing
Brands & Consumers

Online Consumer Behaviour
Customer Centricity
Marketing to Rural Consumers

Advertising & its impact on Consumer behaviour
Customer Relationship Management
Role of Integrated marketing Communications in Consumer Marketing

Publication

The SGMC Conference brings out Conference proceedings with an ISBN Number every year, a copy of which is given to every participant/ author at the Conference.
Selected best papers from the 12th SGMC were published in a special issue of the Journal of South Asian Journal of Management published by AMDISA as October – December Issue, 2017.
Selected best papers from 13th SGMC will be published in some of the partnering journals.

Feature

We also plan to collaborate in for research in the near future with institutions of repute.

Activities

The centre organises research conference SIMSR Global Marketing Conference to promulgate knowledge in the area of marketing. In the last three years SGMC has enthused participation from Netherlands, Bangladesh, Nepal and Kenya.

Objective: Workshop Titled, “Cutting Edge Marketing Based On Service Quality Foundation,” Was Conducted By Prof A Parasuraman - Guru Of Services Marketing, James W. Mclamore Chair In Marketing, Professor In Marketing, And University Of Miami. He Is The Author Of Servqual Model was conducted in 2017.

The Workshop in this Conference was conducted by Dr. Udo Wagner, Professor of Marketing, and University of Vienna, Austria on the topic, “Marketing Engineering with special emphasis on applications of Econometrics in Marketing” was conducted in 2018.