Inauguration

The event began with lighting of the lamp ceremony by Mr. Subhashchandra Goel, Chairman, Zee Telefilms. In his inaugural speech Mr. Subhashchandra spoke about how entrepreneurship is a Samavesh of vision and its implementation.

Mr. Subhashchandra spoke at length about the hurdles he faced in the process of establishing the Zee empire and how he overcame them. Commenting on the state of Indian education he said that the present system of education imposed by the British was inadequate for development of the present generation. Modern management techniques are important in this complex global world but but if India has to become the guru of the 21st century India has to revert back to its roots-its culture.

First session

First in line was the Marketing session with “Advertising v/s. Sales promotion” as its theme. Trust us when we say it absolutely rocked.

The very humourous Shri. Atul Tandon,Director,MICA,spoke about how we need to look at advertising and sales promotion rather than advertising v/s sales promotion.He commented on the dangers of over promotion. by explaining that people remember the Lalitaji ad of Surf but not the Tuff shoes featuring Madhu Sapre and Milind Soman.

Shazia Khan,VP,JWT, gave various tips to students about the requisites of being a good Advert person.In her presentation ,interlaced with a lot of movie and ad clippings she emphasized how entire advt./sales promotion concept comprises os 2 words-Stiumulus and Response.

Asha Kapoor, speaking about healthcare marketing, explained with the help of a hypothetical drug Mynestra how Pharma companies are positioning their drugs to differentiate them from their competitors. She commented on the AIDA formula in context of healthcare marketing.

The next speaker, Allwyn Seldanah,brought the house down with his presentation based on the theme-If advertisement is not sales promotion then what on earth is it?.He had the audience literally rolling in the ailes as he explained as only he could have how advertising informs, educates, persuades and manipulates.

Post Lunch Session

The post lunch session was the HR part of Samavesh 2005.It started offwith a speech by Mr Saurabh Singh, Head HR, ICICI Bank. Mr Singh was speaking on managing change at ICICI Bank. He explained how the recruiting pattern at ICICI has undergone a sea change and how his team is meeting the challenges of the recruitment process.

This was followed by a panel discussion on the “Need for managing and retaining talent” The panel comprised of Mrs. Anand of TCS, Mr. Suri and Mr. Milind Kulkarni.

Mrs. Anand spoke about the changing needs of the employees and how TCS takes care of each of its 55000 employees Mr. Suri spoke about retention strategies like recognizing contribution of employees, freedom of operations, open door policy etc.

Mr. Milind Kulkarni explained about the need for managing and retaining talent. He laid down strategies in process of identification of retainable talent.

Day 2: First session.

The second day belonged to Finance and Operations and logistics management.

The day started with the a series of lectures on the various emerging trends in modern finance. The first speaker Mr Vohra Spoke on innovations and new instruments in the market.He also spoke at length about the Securterisation mechanization.

After him Mr. Venkatachary MCX, spoke about the recent developments in commodity markets and their impact on rural economy. He commented on the strategic alliances that MCX has entered into.

Mr. Rakesh Jhunjhunwala commented on the recent trends in Indian stock markets .He spoke about the need to anticipate change and prepare for it. He was very bullish about

Dr. Kala Panth shared her experience about the changes occurring in the banking sector and the changing role of RBI. She also encouraged Indian banks to go Global and target foreign markets.

Shri Sushil Muhnot , MD IDBI Capital Market spoke about recent developments in Debt markets. He narrated how Indian debt market has grown and what the future agenda is.

POST LUNCH SESSION

Shri Ramu S. Deora gave an insight to the students on business across border.

Session 2 was the Operations and logistics discussion on excellence in Logistics and Supply chain management.

of Nicholas Piramal spoke about the developments in Indian pharma industry and how Nicholas Piramal is managing changes in pharma supply chain and logistics.

Shri. M V Sriiram of HPCL spoke on the challenges of oil industry in India like crude procurement changing prices, refining as per market demand and distribution the finished product.

Mrs Asha Gupta, Head-Channel Management, Sandoz Pvt Limited spoke on the critical issues in pharmaceutical supply chain. She commented on the concept of reverse logistics and explained with the help of a case study the initiatives taken by pharmaceutical industry to improve Supply chain.

Shri B.P. Singh - Head HR of IDBI gave a presentation on techniques used by organisation for attracting and retaining talent and assessing their effectiveness in the indian context.

The two-day seminar imparted a treasure of knowledge to the students in all management fields, which is what SIMSR strives for. Quite elementary, isn't it?